Redesigning OROOM: 6× more conversions, 44% surge in engagement
OROOM offers luxurious, immersive rooms for couples, transporting guests to exotic locales—from the mystique of Japan to the passion of Havana. While the in-person experience was exceptional, the website failed to reflect this quality.
From Chaos to Conversion
Despite glowing five-star reviews, OROOM’s website was underperforming. Visitors were confused, leading to a dismal 0.25% conversion rate and a staggering 90% bounce rate. The challenge was clear: transform the website into an effective sales tool.
Understanding User Needs
- Monitored user behaviour using tools like Hotjar and Google Analytics.
- Conducted interviews with potential and existing customers, as well as the owner.
- Performed real-world usability testing.
Identifying the Issues
Our research revealed that the website’s shortcomings were strategic rather than aesthetic. Potential customers were unclear about OROOM’s offerings and sceptical about the value proposition. The lack of trust and clarity deterred bookings.
Implementing Strategic Changes
Recognising that a superficial redesign wouldn’t suffice, we overhauled the user journey to align with the unique experiences OROOM provides. Key issues addressed included:
- Unclear Offerings and Pricing: Visitors didn’t understand the services or the premium pricing.
- Low Trust: The bold imagery and unconventional concept led to perceptions of illegitimacy.
Our solutions:
- Value Proposition: Positioned OROOM as a unique, high-value experience for couples.
- Building Trust: Enhanced credibility through dynamic reviews and transparent information.
Delivering an Immersive Experience
We focused on creating an emotional and intuitive design that conveyed the experience from the first visit:
- Provided a clear summary of services with bullet points explaining what OROOM offers, how the stay works, and its value.
- Dedicated visually appealing pages for each room, complete with descriptions, galleries, call-to-action buttons, and reviews.
- Rewrote website copy to authentically tell the brand’s story and naturally encourage bookings.
Visit OROOM
Building Trust Through Transparency
To combat scepticism, we added a dynamic banner showcasing five-star Google reviews, reinforcing the quality of services and converting doubts into bookings.
Testing and Validation
Iterative testing with real users confirmed our approach:
- Usability Score: Increased from an average of 5.15 to 8.85, indicating improved clarity and user-friendliness.
- Conversion Rate: Rose by 6.4 times.
- User Engagement: Increased by 44%.
- Sessions per User: Grew by 25%.
Brand growth
Post-redesign, OROOM expanded from Brno to three additional cities (Milovice near Prague, Karlovy Vary, Hronov).Each franchise adopted the new design. We also developed a central hub to facilitate navigation between locations.
Client Testimonial
- Users
Testing confirmed that our changes led to a significant increase in bookings. The new elements proved aesthetically effective, were appreciated by users, and validated that the redesign marked a substantial improvement over their previous negative experiences.
- Company owner
František Churý, CEO “As the founder of OROOM.cz, I can say that Freelance Core helped us improve our sales funnel. We have not only more satisfied customers but also more of them at better acquisition costs. Freelance Core delivered what they promised—on time and with excellent quality!”
— František Churý, CEO
We assisted OROOM in transforming their online presence.
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