We create email campaigns
that engage and avoid the Promotions tab
Regular or one-off effective email campaigns can increase revenue, whether you are a small family business, a freelancer or an international corporation. We build our clients’ strategies around four key pillars – the offer, content, format and evaluation. All that remains is to create a highly effective subject line and start counting the orders.
up to 59%
75%
500+
100+ hours
What will email marketing from Freelance Core bring you?
Why focus on email marketing?
What will you gain from Freelance Core’s email marketing management?
01
E-mailing distribution
Should you send email campaigns regularly or only occasionally? Every business and company approaches email campaign planning differently, and so do we. You do not need to bombard your most loyal customers with dozens of emails every month to achieve positive results. Quite the opposite. Your customers will genuinely want to open and read the emails we create. Then they will buy or download whatever you need them to.
02
E-mailing content
Content is king, but if your emails end up in spam, the Promotions tab or the junk folder, or recipients delete them immediately, they will not do much for your business. That is why we focus on the overall structure of your email copy, the ratio of links leading to external destinations and, above all, the subject line. Because if content is king, then a m a g n e t i c subject line is something close to a god.
03
Automation and A/B testing
Effective email automation is a major milestone in your company’s marketing. Data and A/B testing are equally important. They allow us to determine exactly how often, when and what to send in regular email campaigns using platforms such as Ecomail, Mailchimp, SmartEmailing or your own solution. As part of A/B testing, we prepare multiple subject line versions and send different campaigns to clearly defined audiences.
04
Templates and graphics
Designujeme e-mailové šablony tak, aby zaujaly, udržely pozornost a odvedly co nejvíce zákazníků na vaše webové stránky, telefon nebo adresu. Tvoříme vlastní grafické návrhy, vytváříme dílčí prvky a staráme se o to, aby byl e-mailing výkladní skříní vašeho businessu, na který se budou zákazníci těšit, a ne aby ho ihned mazali.
05
E-mailing analysis and consultation
We will carry out an audit of your email campaign setup, automation and email content. We will review the selection and optimisation of templates, copy, graphics and other factors that distinguish a successful campaign from an average one.
06
E-mailing strategy and growth
You do not need to maximise the number of orders from every email campaign. You need to be useful and understand who you are speaking to. That is why we create email marketing strategies, optimise email sequences, propose ways to grow your database and increase order value with a focus on data and long-term goals. We scale performance from the first email campaigns to a stable source of revenue.
Ready for email marketing 3.0?
Find out how to get the most from your email database. Book a free consultation.