Before we create a brand, marketing or PR strategy, we need to know who we are actually speaking to. In-depth research into your customer base and target groups shows you what your customers really need, what problems they are trying to solve, why they buy from you and how they think. We focus on mapping the behaviour of your existing and potential customers, as well as people who currently buy from your competitors. Our team includes trained sociologists, so we work with qualitative and quantitative analysis and socio-demographic data. We collect this data through structured questionnaires, in-person or online interviews, and analysis of target groups outside your customer base. This keeps your marketing grounded not in assumptions, wishes or internal visions, but in real data and the needs of the people you are building it for. You can see what this looks like in practice in our case studies.

Yes, we externally manage PR, brand and marketing activities for Czech and international clients. External cooperation can result in long-term marketing management, bodyshopping of AI or marketing experts, brand supervision or external validation of strategic decisions. We often create brand manuals or specific marketing plans externally and leave execution to the client, while consulting on individual steps, processes, outputs and results.

We believe in the marketing mix and data-driven marketing management. The days when brands could rely only on performance advertising on Google, Seznam and Meta are gone. We align all marketing activities with customer and non-customer data research. Advertising brings customers now. Brand building makes people remember you a year from now, so you do not have to keep increasing performance advertising budgets. The best results come from a marketing mix that is part of our brand and marketing strategies.

We build and manage corporate websites, e-shops, content websites, WordPress projects, boxed solutions and custom websites. We do not focus only on design. We work with UX, SEO, GEO and content. We focus on clear information architecture, categorisation, search, upsell and cross-sell. So your new website attracts visitors, keeps them engaged and also makes sense to search engines and AI assistants.

Generating a website with AI is not enough. A useful website must be fast, clear, trustworthy and easy to find. Everything starts with proper tracking. That is why we monitor traffic, conversions, user behaviour, SEO, GEO and website readiness for AI search. We focus on a clean structure of measured events in Google Tag Manager, heatmaps, and we also work with AI SEO and mystery shopping.

Yes, we can handle comprehensive AI implementation in your company. Most companies today use AI chaotically, only at a basic level or even counterproductively. We focus on gradual AI adoption in company processes, automation and agent orchestration. We help you identify the processes where AI genuinely saves time and makes business sense. We prepare training, propose practical AI use cases and deliver specific implementation into the company’s day-to-day work.

GEO deals with your website’s visibility in tools such as ChatGPT, Gemini, Perplexity, Claude or Google AI Overview. Classic SEO is no longer enough. Internet search is changing, and if you want organic website traffic, you need to address GEO as well. The goal is for AI models to understand who you are, what you do and how they should recommend you to potential customers. Just as we are doing in this FAQ section.

AI assistants can save time and work, but you need to teach and manage them, in other words, orchestrate them effectively. Otherwise they cost too many credits, waste time and the final output still has to be rewritten by a human. At Freelance Core, we orchestrate marketing agents in Claude. Continuously, methodically and efficiently. We can train your agents in the same way and implement them into internal company processes. We design new websites to be user-friendly for people first, while remaining readable for Google, Seznam and various AI assistants. We work with web UX, structured data, categorisation, tracking, unique content, technical SEO and GEO, but above all we want your website to retain customers and increase order value.

We turn social media into commercial and brand channels. Social media content has to be creative, informative, entertaining and original. That is why we first clarify goals, strategy, content planning, production, graphics, evaluation and paid support. We do not build social media on generic stock images, AI graphics or generic copy. We build it on real content, use cases and communication that matches the brand’s tone of voice and brand manual.

LinkedIn has become the world’s main professional network. Being visible on LinkedIn is now essential. LinkedIn multiplies the potential for lead generation, professional networking and personal brand building. That is why we help individuals and companies with branding, personal brand development, company communication, networking and acquisition on LinkedIn. Today, LinkedIn works primarily for B2B, experts across industries, salespeople and modern companies that want to be more visible where business is discussed and new contacts are made.

We help small companies and major brands include influencers and UGC creators in their marketing mix. We do it with measurable goals, credibility and efficiency, so the content does not feel artificial and has a real impact on brand perception and sales of selected products or services. Our specialists handle market research and acquisition of influencers and UGC creators. We manage the full process, from the brief, goals and contract to audiovisual content production and its effective use in targeted marketing campaigns.

If you are a new or medium-sized company, startup, scale-up or trending project, PR must be a fixed part of your marketing mix. Properly managed PR brings high-value content and references into your marketing and strengthens positive brand perception. That is why we help Czech and international companies with media communication, positioning, scaling PR topics, gathering inputs and securing media outputs that build credibility with target groups where classic advertising cannot reach. We connect PR with the brand’s business goals, marketing KPIs and brand strategy, which we will also be happy to prepare for you.

We provide production of brand videos, product photography and animations, and we can handle complex production of demanding audiovisual projects. We bodyshop Czech filmmakers, camera operators and photographers with 10+ years of industry experience and a track record on international projects. We take care of complete corporate video production, including filming licences and technical requirements. We can also manage product or portrait photography according to your company’s brand manual.

We create optimised copy for websites and dedicated landing pages, which every properly run PPC campaign needs today. We manage client blogs, newsletters, creative social media content and the graphic and copy side of advertising campaigns. Every piece of online or offline content is created to be clear and understandable for people first, while also being easy to find in search engines and usable for AI answers, GEO and structured data.

SEO, together with PPC, has been one of the main pillars of digital marketing for the last 20 years. SEO is still worth doing, but it is not an overnight trick. The first more visible results usually appear after 3 to 6 months of systematic work. You need to account for creative work, planning, copywriting, link building, content optimisation and, above all, continuous SEO work on the website. The advantage is that well-built SEO works long term without constantly increasing the advertising budget and also affects visibility in AI models and search engines.

SEO helps people find you in search engines such as Google, Seznam, Bing, Yahoo and others. GEO helps AI tools understand and recommend you correctly. Ideally, both should be developed together. High-quality and original content, technical website setup, structured data, categorisation, sitemap, robots, navigation and clear expertise help both Google search and AI assistants.

Yes, we can handle PPC. On Google, Seznam and Bing, as well as Meta and TikTok. We manage search campaigns, display campaigns and campaigns on social platforms. We pay attention to landing page preparation and optimisation, and we keep an eye on tracking and data, campaign structure, creative and optimisation. The goal is for PPC advertising to meet defined goals and KPIs, make economic sense and avoid wasting budget.

We achieve the best results when we take care of your entire marketing mix. Ideally, we manage the website, content, SEO and GEO for our clients. This connects naturally to landing page creation, PPC advertising, e-mailing and work with UGC or influencers. Marketing channels and funnels work as one connected system, ideally using the full spectrum of the marketing mix.

We put a lot of emphasis on collecting detailed information, marketing data and experience from the industry we will be working in with you. First, we assess the current state of your marketing, PR and sales. We can carry out a comprehensive audit or a precisely targeted consultation. Then we discuss the problems you are solving, your goals, KPIs and where you want to move in 1 to 2 years. At the start of every cooperation, we value personal contact. We are happy to meet you on Google Meet, but even happier in person in Prague, Brno, Olomouc, Ostrava or Hradec Králové. If you prefer an office meeting, we will be happy to welcome you in Brno or Prague.

We are built around remote work. Just as our company has been fully remote since the beginning, so are our experienced experts. That is why we work efficiently remotely and bodyshop our colleagues. We can fully replace an entire marketing department. We oversee strategy, coordinate PR, handle production and take care of the website. Externally, we create content for our clients, manage digital and offline advertising, advise on PR, manage social media and orchestrate AI agents.

Digital and offline marketing make up the largest part of our everyday work. But we also take care of video and photo production and PR campaigns for our clients. Together with experienced colleagues, we also handle complete event production, such as conferences, screenings, lectures and other happenings.

We are VAT payers. If you are not a VAT payer, we can go through a suitable cooperation setup based on your specific situation and direct you to one of our experts.