Intuitive websites that work
UX design
User experience is one of the most important aspects of any website. Optimising the user experience is a process built on four key pillars: user research, information architecture, visual design and testing. By understanding user behaviour and needs, we can create web interfaces that are intuitive, easy to use and visually appealing. The result is greater user engagement, higher satisfaction and, ultimately, greater business success. That is why we work with UX specialists who have experience from international agencies and corporations.
Why focus on UX?
UX for websites and e-commerce stores
Understanding customer needs and behaviour is essential, whether you are a start-up, scale-up or small family business. UX design removes obstacles from the customer journey to completing an order. People understand the value of your service or product more quickly, find what they need more easily and make decisions faster. As a result, your website delivers better results without requiring higher investment in advertising. Every PPC campaign is only as effective as the UX of its landing page.
01
Visual design
Thorough research is a key part of UX design, as it provides data on user preferences, questions, problems and expectations. Through both qualitative and quantitative analysis, we uncover what is really happening. Using quick user interviews, questionnaire surveys and in-depth customer behaviour analysis, we gather the data that shapes decisions about the website’s architecture and design.
02
Information architecture
We focus on your website’s content structure to make it logical and intuitive. We create a clear navigation system, categorisation and filters. A well-defined website hierarchy ensures that users can quickly find the products, services and information they need. A properly designed website information architecture also improves the overall user experience, increases the time users spend on the website and supports conversions.
03
User analysis
We create creative and functional visual concepts, wireframes and website prototypes. By applying core design principles such as hierarchy, typography and colour theory, we create an interface that is easy to use and visually appealing. We tailor your website or e-commerce store to the specific needs of your target audience and develop a design that reflects your brand and brand strategy.
04
UX testing
By testing the website prototype, we gather feedback at an early stage of development or redesign. We identify potential issues with the customer experience and refine the user experience before the main development phase begins. To analyse user behaviour, we use up-to-date data from heatmaps, Google Analytics, interviews, questionnaires and AI analyses. The result is an effective website that works the way users actually expect.
Co pro vás uděláme?
Jak UX pomůže vašemu byznysu?
01
Visual design
Thorough research is a key part of UX design because it allows us to gain valuable insights into users’ preferences, problems, and expectations. Through direct interviews with users, surveys, and analyses, we collect data that informs design decisions. We make sure websites are tailored to the specific needs of the target audience.
02
Information architecture
We focus on organizing and structuring website content so that it feels logical and intuitive. By creating a clear navigation system and a well-defined hierarchy, we make sure users can easily find the information they need, while also improving the overall usability and efficiency of the website.
03
User analysis
We provide specific visual designs and prototypes that are aesthetically pleasing and functional. By applying core design principles such as hierarchy, typography, and colour theory, we create interfaces that are easy to use and visually appealing.
04
UX testing
By testing and iterating on the prototype, we gather feedback at an early stage, identify potential usability issues, and fine-tune the user experience before development begins. We use modern tools for tracking user behaviour — heatmaps, user behaviour recordings, personal interviews, questionnaires, and AI analyses. The result is a website that works the way users actually expect it to.
Ready for better UX?
Find out how to remove obstacles from the customer journey and turn website visits into real conversions. Have your website tested by Freelance Core and book a free consultation with our experts.