PR & media
We do PR
that gets you into the media
To grow brand awareness, strengthen your brand and make people remember you, people need to talk about you. You need to be seen and heard and get in front of podcasters and journalists. We help companies, athletes and public figures build their brand and manage meaningful communication with the media, the public and customers.
Why focus on PR?
We build lasting media relationships
PR is not just about sending out a press release. We create compelling stories and look for opportunities to get your brand into the media landscape, where it can truly influence the audiences that matter. Where PPC and billboards cannot reach. Where the foundation of a successful campaign is built.
At Freelance Core, we have long been connecting marketing, PR and production into one functional mix.
Full scale PR
What does a PR partnership include?
01
Data analysis and strategy
We start with a PR analysis of your brand, including scraping media mentions and selecting communication opportunities. We define goals and target audiences and prepare a PR strategy with a long-term plan and implementation timeline.
02
We manage media relations and content
We know how to prepare stories that capture media attention. We handle press release writing, podcast production, media pitching, communication with editorial teams and the creation of content that media outlets and their audiences genuinely care about.
03
PR monitoring and evaluation
PR needs to be measurable. That’s why we scale channels and track media impact, reach, sentiment and share of voice, as well as the effect on website or event traffic. We evaluate the impact of PR on strategic business and marketing goals.
PR use cases
How do we help clients
with PR?
Media campaigns
Press conferences
Launch campaigns
Personal branding
Event PR support
HR communication
Nonprofit communication
Podcast and media production
Crisis communication
Regional and community PR
Internal communication
Expert commentary for the media
Why choose Freelance Core?
For years, we have managed PR for leading Czech athletes, public figures, brands and events. From PR strategy and content to execution. Everything is tied to goals, trust and business results.
Strategic approach
Řešíme komplexní mediální obraz vaší značky nebo jména a dlouhodobý dopad na obchodní cíle a marketingová KPI.
Multidisciplinary team
Spojujeme odborníky na marketing, PR, multimédia i produkci. Bodyshoppujeme přední experty, kteří mají desítky let praxe napříč multimediálními obory.
Content and execution
Postaráme se o 100% realizaci vaší PR kampaně – od přípravy strategie, přes produkci audiovizuálních médií, až po plánování obsahu do jednotlivých médií.
Focus on results
PR vnímáme jako nástroj pro budování důvěry, reputace a obchodního růstu, nikoliv jako sbírání mediálních výstupů a zmíněk, které samy o sobě nic neznamenají.
We build stories people talk about
Find out how to get your brand, name or story in front of the right audience. Book a no-obligation consultation.