I used to be one of those institutional types. You know, the kind who voluntarily wades through theories, writes things that three other people read, and studies with great enthusiasm because “it obviously has meaning.” Then I realized that being a conservative academic is actually kind of boring. So I tried marketing. And boom. Freedom. Creativity. And most importantly, you get to see the results of your work sooner than after three academic years and a peer-review process.

Growing up in a small team meant I never became a narrowly specialized expert in just one thing. No. I picked up a bit of everything. SEO, analytics, websites, e-shops, PPC on Google and Seznam, and occasionally I even play around with Facebook campaigns. BUT technical problems, strategy, and a bit of HTML and CSS — that’s my playground.

Someone might say, “So many areas? That means you don’t really know anything properly, right?” And I say: exactly. Nobody knows anything. Socrates would be proud. But precisely because I have an overview of half the marketing universe, I can solve the kinds of problems clients come up with in truly admirable creativity. And sometimes I even advise specialist colleagues. A kind of marketing dad. A walking stash of “hey, try this.”

I studied philosophy, sociology, and andragogy. Because why have one field when you can have three. I like riding a road bike. Sport is important. Especially when you spend all day sitting and wondering why your tracking broke.

Cycling, by the way, is a beautiful metaphor for life. You pedal uphill, it hurts, you wonder why you’re doing this to yourself — and then the downhill comes and you realize it was worth it. So don’t give up. Every hill has a top.

And without coffee? Without coffee I’m just a philosopher. And we’ve already tried that once.